DGT
Some of the most iconic cars in history converted into a more efficient way of transportation. DGT (Spanish Traffic Department) and the Spanish Government needed to raise awareness that another way of getting around the city is always possible.
To change people's perception, we decided to turn some of the most iconic cars in cinema history into actual bicycles.
DGT (Spanish Traffic Department)
2016
Ogilvy & Mather
Concept, Art direction & Copywriting
El Sol_ 1x Shortlist