McDonald’s
This is a story based on parent-child relationships.
When you are a child, your father is a superhero for you, and every little gesture increases his superpowers. But you grow up and the relationship changes, and those superpowers gradually disappear.
Luckily there comes a day when something, perhaps a small detail, reminds you that your father may still be a superhero. All you have to do is look at him with the same eyes again.
McDonald’s
2022
TBWA\
Creative Direction & Art Direction
Cannes Lions_ 1x Bronze
El Sol_ 1x Bronze
C de C_ 2x In Book
El Ojo de Iberoamérica_ 2x Shortlist
Shots_ Top 100 ads of 2022