Axa & Ponle Freno
The benefit race “Ponle Freno” takes place every year in Madrid to raise funds for victims of traffic accidents. This year, for the first time, our client, Axa insurance, sponsored the event. We think that traffic accidents are universal problem so, ¿why should the race only take place in Madrid?
That’s why we created "Corremos Juntos", an app for iPhone and Android that lets you run the Madrid race anywhere in the world. Take a look here to the whole case & the individual stories.
Axa & Ponle Freno
2013
Leo Burnett
Concept, Art direction & Copywriting
El Sol_ 1x Silver
Leo Burnett GPC_ 1x 7+ (score 7.3)