Ford
A new visual identity for brand communications of Ford Motor Company in Europe, which is mainly used in tactical campaigns for each car model.
We developed a unique look and feel for each car transmitting its identity, and designers from all around the world worked on that idea to create these original designs and illustrations.
Ford
2016
Ogilvy
Art Direction
Ford by Conspiracy Studio
Mondeo by Alex Trochut
Ka by Paloma Rincón
Fiesta by Puño
C-Max by Serial Cut
Focus by Antoni Tudisco
B-Max by Superexpresso
Tourneo by Juan Díaz-Faes
Ecosport by Jericó Santander
Kuga by Santi Zoraidez
Ford by Conspiracy Studio
Edge by The Six & Five Studio