McDonald’s Big Good McDonald’s Big Good McDonald’s Big Good  McDonald’s Big Good

A burger created to help producers affected by the COVID-19 crisis. 

At the toughest moment of the pandemic, with all its restaurants closed, McDonald’s decided to launch a new product: a burger created to help those sectors of the Spanish countryside hardest hit by the COVID-19 economic crisis. 

To achieve this, a process used that was the complete opposite of the usual practice. Normally, a recipe is designed and then suppliers are sought. In this case the hardest hit suppliers and ingredients were sought and then the recipe was created.

McDonald’s
2020
TBWA\
Creative Direction & Art Direction


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