McDonald’s
A burger created to help producers affected by the COVID-19 crisis.
At the toughest moment of the pandemic, with all its restaurants closed, McDonald’s decided to launch a new product: a burger created to help those sectors of the Spanish countryside hardest hit by the COVID-19 economic crisis.
To achieve this, a process used that was the complete opposite of the usual practice. Normally, a recipe is designed and then suppliers are sought. In this case the hardest hit suppliers and ingredients were sought and then the recipe was created.
McDonald’s
2020
TBWA\
Creative Direction & Art Direction
El Sol_ 1x Silver 1x Bronze 3x Shortlist
The One Show_ 2x Merit
D&AD_ 1x Shortlist
C de C_ 2x Silver
Eficacia_ 1x Silver 1x Bronze
Inspirational_ 1x Gold
BEST!N Food_ 1x Grand Prix 1x Gold 1x Silver 1x Bronze