McDonald’s
The world's most famous fast food restaurant becomes the slowest.
A campaign in which we set out to demonstrate the time and effort it takes to produce the ingredients for McDonald's burgers. Turning the fastest restaurant in the world into the slowest. To do this, we told people that for the first time they will wait six months for a burger.
McDonald’s
2023
TBWA\
Concept & Creative Direction
El Sol_ 1x Silver
C de C_ 2x Bronze 1x In Book
BEST!N Food_ 1x Gold
Spanish Effie Awards_ 1x Silver 1xShortlist